Inside The Alamite, Tuscaloosa’s New Hotel Co-Owned By Legendary Football Coach Nick Saban

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Nick Saban is a man of many accomplishments. He’s been the head coach of the Alabama Crimson Tide since 2007. During his tenures at LSU and Alabama, he led his teams to seven impressive national championships. In addition to being widely considered the greatest coach in collegiate football history, he’s also the highest paid one earning a $9.8 million base salary this year.

And as of last month, Saban can add a new title to his list: investor and co-owner of The Alamite.

Conveniently located in the heart of Tuscaloosa’s downtown retail and commercial district nearby University of Alabama, Bryant-Denny Stadium and the soon-to-open Saban Center, the boutique hotel with 112 guest rooms and suites is ushering in a new kind of luxury to the college town – one that balances comfort and style, while paying homage to its Southern roots.

Envisioned by women-led and Los Angeles-based firm Avenue Interior Design, the aesthetic merges muted tones, rich textures, warm lighting, and timeless furnishings for a refined residential feel. And throughout the property, you’ll discover striking works by leading Southern and Tuscaloosa-based female artists including Angela Chrusciaki Blehm, Kristin Blakeney, and Gina Julian, alongside quirky accents such as vintage trophy displays that thoughtfully nod to the “City of Champions.”

The same consideration and care went into both of The Alamite’s culinary concepts helmed by Executive Chef Jacob Stull. General Manager Karen Steiger explains, “At Forte: Cuts & Cocktails, guests will find elevated French staples and classic cuts on the Brasserie-meets-Steakhouse inspired menu, paired with a thoughtful wine list and a creative bar program.” And Roll Call, the cleverly-named rooftop lounge that’s slated to open any day now, will marry crowd-pleasing bar bites like sushi, pizza, and sliders with unbeatable views of Bryant-Denny Stadium.

But if you think Tuscaloosa is just about the University of Alabama and spirited sports fans, think again. “While college football will always be an iconic staple in our region, it’s important for people to know that Tuscaloosa is a charming city and vibrant community that’s filled with endless discoveries,”says Steiger. “The downtown area is extremely walkable, and there’s truly something for everyone whether you are a sports and nature enthusiast or music and art lover.”

No matter what brings you to visit or stay at The Alamite, though, you’re guaranteed to leave feeling better than when you arrived. Steiger sums up the sentiment perfectly: “We embody this idea of upscale style and down-to-earth charm. As we always say, we’re Southern hospitality without the clichés.”

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